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Invitation from UNICEF

5 March 2014

Dear colleague,

I am writing to ask for your support of an urgent public campaign UNICEF and our partners are promoting on behalf of 5.5 million of children affected by the crisis in Syria.
Since the conflict began nearly three years ago, millions of children have been forced from their homes; are out of school; and have both witnessed and been victims of horrific abuse and violence. Deprived of their basic needs, the chance to learn and grow, and the security of a stable childhood, an entire generation of children is being shaped by conflict, displacement, and despair, and could be lost forever – with profound long-term consequences for Syria, the region, and the world.
As we approach the end of the third year of the conflict on 15 March, UNICEF, UNHCR, Save the Children, World Vision, and Mercy Corps have launched No Lost Generation – a massive public call to stop the violence and suffering for children, ensure humanitarian access and respect for humanitarian law, and invest in protection, education, support, and peacebuilding.
Call for Action – How you can support the No Lost Generation campaign
Our aim is to attract 1 million people to join in a call for action, urging key leaders to:
1. End the violence against the #childrenofsyria. All those involved in the fighting must fully respect humanitarian law, end the recruitment of children, and commit to a peaceful resolution to this conflict.
2. Stop blocking humanitarian assistance. Humanitarian organizations must be allowed to safely reach all those who are suffering.
3. Halt all attacks against humanitarian workers and facilities – especially schools and hospitals.
4. Renew the commitment to reconciliation and tolerance.
5. Invest in the education and psychological protection of all children affected by the conflict.
Other ways you can help
  • Promote No Lost Generation by mobilizing your own networks, asking them to add their own voices to the campaign by signing the on-line petition.
  • Join the 3-day digital white-out activation starting on March 12 to drive even more supporters to sign the petition and learn about the crisis.  Participating digital platforms will feature this image and be temporarily ‘whited-out,’ with a semi-opaque white overlay that highlights No Lost Generation imagery and messages.  Digital tools are available for partners to undertake similar efforts on their own online platforms: Please note, the white-out graphics will be available and posted to the online platform on 7 March.
As a show of solidarity, individuals –from global celebrities and other high-profile influencers to the general public – are being asked to change their on-line profile pictures to the white image. This attention-grabbing gesture will help promote the No Lost Generation campaign and direct people to the on-line petition.
For more information, digital and social media assets, including messages, please visit:
Website was established as a general platform where all No Lost Generation partners can host information about their work.  We welcome all partner inputs for the site, including news, updates or information on what is happening to promote the campaign.
For more information about the No Lost Generation campaign and how to join us, please contact Gerrit Beger ( in UNICEF’s Division of Communication.
We look forward to working together and thank you in advance for your support and commitment to prevent a lost generation in Syria.
Best regards,
Antonia Antonopoulos
Partnerships Manager
Civil Society Partnerships
UNICEF Programme Division
3 UN Plaza, Room 1156
Office: 212-326-7451

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